Another article in a series called IGSDT, concerning multilevel marketing, and the reasons that most people will simply not be able to make money from an online business. Why is the failure rate (95%) so high in MLM marketing? There are a variety of reasons for this, and I will share with you, my personal perspectives on some of the most prevalent ones.

Excitement

Ok, so you have just joined yet another greatest pre-launch business on Google. You have listened to the guru leaders of the organization closely, and you have fallen for their excited attitudes concerning your money making potential with this or that, company. They have told you the earning potentials, and now, you are ready to begin a new life, and new project and are fully dedicated to building your business into a wealth creating system that will make you money with very little effort on your part. You simply do what they do, and you will make money!

This is part of the MLM business that sickens me. You see, you have not the sphere of influence that these leaders have. They may have tens of thousands of people within their database to contact about their latest widget find. The can send out emails, or get in touch with their strong downlines, and be able to bring many people into the organization, with just a simple wave of their magic MLM wand.

So, where does this leave you? You are just one man, or woman, who wants to be involved with some type of home business. You have read (you think) about this company, and you fully believe every word that you powerful upline sponsor is telling you about YOUR ability to make money. You are so enthused and excited about the possibilities, that you fail to understand that you are already involved in the business, but really have NO clear cut way to knowing exactly how to promote that business. In other words, your EXCITEMENT is the cause of the problem right from the startup.

Know this one thing. That site they have handed you, or most likely sold to you, is nothing more than a piece of digital trash. In other words, it is NOT going to be promotable on the search engines. The spiders of Google will see this site as a blank sheet of paper. The leaders will tell you what a great and appealing marketing site it is, but in essence, it is simply not.

Your excitement has already led you into believing that other people will need to join your business, because it is so new, so revolutionary, and so well thought out, that you know that your friends and family will have to join it. This is the kiss of death thinking that will lead you to understand that in the months to come, NO ONE cares. Your lack of understanding these few essential fact based essentials in this area, will eventually lead you to having NO success in your chosen greatest home business. You will begin to develop that gnawing in the pit of your stomach, that you have chosen the wrong business for you.

Focus

This will be the next in this series concerning the failure rate in the home business and MLM marketing. If you want to learn more, visit the website below, to under learn what IGSDT really stands for.

For more personal insghts into the problems of MLMs, read this: http://igsdt.blogspot.com/2008/11/igsdt.html

Butch Hamilton-SEO Master-IGSDT
1-806-874-3314
http://igsdt.com/